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| Author: | Munkelt, I. Rieke, H. J. |
| Title: | Spielend verkaufen?: Verkaufsförderung. Multimedia am PoS. |
| Journal: | Absatzwirtschaft
1996 : MAY, p. 113-114, 116-125 |
| Index terms: | SALES PROMOTION ELECTRONIC POINT OF SALE INTERACTIVE COMPUTING ELECTRONIC SHOPPING |
| Language: | ger |
| Abstract: |
SCIMA