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| Author: | Jeannet, J. P. |
| Title: | Interaktives Marketing: Neue Formen des Dialogs mit den Kunden. |
| Journal: | IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:10, p. 47-50 |
| Index terms: | MARKETING PERSONAL COMPUTERS INTERACTIVE COMPUTING INTERNET CUSTOMER RELATIONS PRODUCT POLICY |
| Language: | ger |
| Abstract: |
SCIMA