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| Author: | Lantos, G. P. |
| Title: | An improved research methodology for studying consumer information processing behaviour. |
| Journal: | Journal of the Market Research Society
1982 : JAN, VOL. 24:1, p. 29-45 |
| Index terms: | METHODOLOGY BRANDS CONSUMER BEHAVIOUR CONSUMER INFORMATION INTERACTIVE COMPUTING MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA