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| Author: | |
| Title: | Western European market for toys and games |
| Journal: | Market Research Europe
2001 : NOV, VOL. 33, p. 1-42 |
| Index terms: | TOY INDUSTRY LEISURE MARKET RESEARCH MARKETS EUROPE |
| Language: | eng |
| Abstract: | This report provides an analysis of the latest trends and developments in the top five Western European markets for toys and games: France, Germany, Italy, Spain, UK. It identifies and analyses the dynamics of the market and the issues that will shape its future into the next century. For the purpose of the report, the authors have divided the market into the following sectors: traditional toys and games (dolls/figures, construction / activity, indoor games, infant / pre-school games, model-wheeled vehicles, soft / plush toys, outdoor games, other toys and games); console and computer games (consoles, console games, computer games). |
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