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| Author: | Kent, R.A. |
| Title: | Cases as configurations: using combinatorial and fuzzy logic to analyse marketing data |
| Journal: | International Journal of Market Research
2005 : VOL. 47:2, p. 205-228 |
| Index terms: | Combinatorial optimization Fuzzy sets Marketing information Marketing research |
| Language: | eng |
| Abstract: | Traditional variable-centered analyses of marketing data are not well suited to the discovery of logical relationships between combinations of factors. The article suggests that we may need to view cases as configurations of characteristics rather than units of analysis. In the paper the process of combinatorial logic and fuzzy logic are explained. |
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