search query: @indexterm toy industry / total: 64
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| Author: | Lipson, D. |
| Title: | LeapFrog: learn something new everyday |
| Journal: | Admap
2005 : VOL. 40:2, p. 34-36 |
| Index terms: | Advertising campaigns Growth Success Toy industry |
| Language: | eng |
| Abstract: | The article tells the 2004 Grand Effie winner's story of how a small company fought its way to the top of the toy table. It explains the planning and execution of the campaign that helped the company to raise to the top of educational toy brands. |
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