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| Author: | Kent, R. A. Argouslidis, P. C. |
| Title: | Shaping business decisions using fuzzy-set analysis: service elimination decisions |
| Journal: | Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 641-658 |
| Index terms: | Decision analysis Decision making Financial services Fuzzy sets Logic United Kingdom |
| Language: | eng |
| Abstract: | This study discusses business decisions and especially service elimination decisions in the UK. It compares the results of a traditional variable-centred analysis of the results with a case-based combinatorial approach that uses fyzzy-set analysis. It is suggested that the latter approach adds the facility to researchers of analysing logical rather than statistical relationships. A new piece of software, Fuzzy Set/Qualitative Comparative Analysis (FS/QCA), is introduced and used to provide analyses of logical necessity and logical adequacy for combinations of factors that might affect the service elimination decision. |
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