search query: @indexterm Toy industry / total: 64
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| Author: | |
| Title: | Toys and games. |
| Journal: | Market Research Great Britain
1987 : FEB, VOL. 26, p. 41-49 |
| Index terms: | TOY INDUSTRY GAMES UNITED KINGDOM MARKET RESEARCH |
| Language: | eng |
| Abstract: | The UK market for toys and games is discussed. On the demand side both children and adults are considered. Recent market trends are summarized and explained. Data are presented about sales at actual and 1981 prices. The market is segmented and sales data are presented about the sectors. Exports and imports are of high importance. Market breakdown is summarized. The leading manufacturers are listed together with market shares. Trends in advertisement are outlined. Distribution channels are analyzed and data are presented about retail shares by outlet. In the future some decline is expected,reasons are explained. |
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