search query: @indexterm Toy industry / total: 64
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| Author: | |
| Title: | Toys and games in Europe |
| Journal: | Market Research Europe
1988 : APR, VOL. 20, p.1-7 |
| Index terms: | TOY INDUSTRY GAMES MARKETS SALES DEMAND CONSUMPTION |
| Language: | eng |
| Abstract: | A report is presented of the market for toys and games in Europe, with particular reference to the four major markets of France, Italy, the UK and West Germany. Market size is estimated. Shares of the countries examined are compared. Current market trends are outlined. Growth does not appear to be very healthy. Toy and game purchases are analyzed as a proportion of consumers' expenditure. Data are presented about per capita sales by country. Main findings are summarized. Retail channels are compared. Marketing innovations are highlighted. A short future outlook is presented: the industry is expected to remain unsteady and of uncertain future. |
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