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| Author: | |
| Title: | Toys and games. |
| Journal: | Market Research Great Britain
1989 : APR, VOL. 30, p. 1-11 |
| Index terms: | TOY INDUSTRY MARKET RESEARCH UNITED KINGDOM GAMES |
| Language: | eng |
| Abstract: | A report is presented considering the market for toys and games in the UK. Products aimed at both children and adults are considered. Total market size is estimated, sales data are presented at current and at constant prices. Sources of supply are examined, exports and imports are evaluated. Market sectors are identified and described. Usership and purchasing patterns are outlined. Companies and brands in leading market positions are listed. Advertising and promotion expenditures are compared. Retail distribution channels are evaluated, major toy retailers are listed, estimated turnovers are compared. A future outlook is summarized, sales are forecast to 1992. |
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