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| Author: | Mohn, N. C. |
| Title: | How to present marketing research results effectively. (!Presentations) |
| Journal: | Marketing and Research Today
1989 : MAY, VOL. 17:2, p. 115-122 |
| Index terms: | MARKETING RESEARCH REPORT WRITING RESEARCH ANALYSIS |
| Language: | eng |
| Abstract: | Second-rate presentations often spoil first-rate research. Guidelines are offered for the effective presentation of marketing research results. The specific problems arising from five different presentation situations are discussed. Five presentation types described are: the briefing, the proposal, the presentation of complicated research material to a non-technical audience, the presentation of technical paper at a professional conference, and the team presentation. |
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