search query: @indexterm Toy industry / total: 64
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| Author: | Arthur, C. Lynn, M. |
| Title: | Shell shock hits toy town |
| Journal: | Business
1990 : DEC, p. 104-108 |
| Index terms: | TOY INDUSTRY CONSUMER CHOICE CHILDREN |
| Language: | eng |
| Abstract: | Assessment of the Turtle craze sparked off by the UK Toys `R' Us toyshop chain. Popularity of Turtle toys. Christmas success. Sales. Playmates Hong Kong manufacturer. Production. Shortage. Growth sectors. Slow growth market. Hasbro, biggest toy maker and products. The Turtle story. Comic strip. Turtles appeal. Recent crazes. Toy R&D. BBC purchase of Turtle series. Peak and then drp in sales of top toys. Short peak life. The winners and losers. |
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