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| Author: | O'Brien, S. |
| Title: | The role of data fusion in actionable media targeting in the 1990's. |
| Journal: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 15-22 |
| Index terms: | MEDIA RESEARCH TELEVISION INDUSTRY DATA AGGREGATION RESEARCH ANALYSIS |
| Language: | eng |
| Abstract: |
SCIMA