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| Author: | Robb, W. L. |
| Title: | How good is our research? |
| Journal: | Research Management
1991 : MAR-APR, VOL. 34:2, p. 16-21 |
| Index terms: | R&D R&D MANAGEMENT RESEARCH ANALYSIS TECHNOLOGY ASSESSMENT COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | Four ways of measuring the impact of a renewed approach to R&D in the GE (General Electric Company) R&D Center are described. There has been a dual emphasis at the R&D Center: internally, to increase the freedom and initiative of researchers to come up with more new ideas and do more exploratory research; externally, an increased emphasis on effectively marketing R&D to the company's businesses. The need grows to give answers to the question: how do we know our research is as productive as it should be? Therefore it is important to assess the contribution R&D brings to the company, to count outputs, analyze technology transitions and to use the "free market measurement". |
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