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| Author: | McMillan, N.H. |
| Title: | Lebensmittel sind Modesache |
| Journal: | Absatzwirtschaft
1991 : MAY, VOL. 34:5, p.58-64 |
| Index terms: | MARKETING FOOD AND DRINKS INDUSTRY FOOD INDUSTRY |
| Language: | ger |
| Abstract: | The author, one of the owners of the counselling enterprise McMillan/Doolittle in Chicago lead the strategic planning at Target Stores, and in this article he states that food trade also has to be adjusted to the trends of fashion. This has to be considered in marketing. |
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