search query: @indexterm International marketing / total: 640
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Author: | Brun, M. |
Title: | Gestion internationale de l'identite de l'entreprise: un cas de mise en oeuvre. *BIOMERIEUX |
Journal: | Revue Francaise du Marketing
1994 : /1, 146, p.5-15 |
Index terms: | CORPORATE IMAGE CORPORATE CULTURE INTERNATIONAL MARKETING |
Language: | fre |
Abstract: |
SCIMA