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| Author: | Hermanns, A. Wissmeier, U. K. |
| Title: | Der notwendige Weg zu Weltmarktkonzeptionen: Strategisches Internationales Marketing. |
| Journal: | Absatzwirtschaft
1994 : APR, p. 84-91 |
| Index terms: | INTERNATIONAL MARKETING GLOBAL MARKETING STRATEGY MARKETING CONCEPT COMPETITIVE ADVANTAGE |
| Language: | ger |
| Abstract: |
SCIMA