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Author: | Cova, B. Svanfeldt, C. |
Title: | L'esthetisation du quotidien |
Journal: | Gestion 2000
1993 : DEC, 6, p. 47-70 |
Index terms: | INTERNATIONAL MARKETING EUROPE, WEST CONSUMER BEHAVIOUR PRODUCT DESIGN ART |
Language: | fre |
Abstract: |
SCIMA