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| Author: | Riesenbeck, H. |
| Title: | Globale Marken. Wie global sind sie wirklich? |
| Journal: | Markenartikel
1994 : JUL, VOL. 56:7, p. 328-334 |
| Index terms: | GLOBAL MARKETING INTERNATIONAL MARKETING MARKETING RESEARCH MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA