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| Author: | Merkle, H. |
| Title: | Globale trends. Globale Chanchen für die Werbung |
| Journal: | Markenartikel
1994 : JUL, VOL. 56:7, p. 336-338, 340 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING GLOBAL MARKETING INTERNATIONAL MARKETING INTERNATIONALIZATION |
| Language: | ger |
| Abstract: |
SCIMA