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| Author: | Jiang, Zheshi Xian, Guoming |
| Title: | To engage in transnational business, to expand markets among nations (original in Chinese) |
| Journal: | Nan Kai Journal (c)
1994 : 1, p.12-16 |
| Index terms: | MULTINATIONAL COMPANIES INTERNATIONAL BUSINESS INTERNATIONAL MARKETING MANAGEMENT |
| Language: | chi |
| Abstract: | Transnational business is an effective way to open up the international market. In weighing advantages, transnational enterprises should pay attention to feasibility studies, non-share right arrangement and establishment of solely-funded firms. They should also avoid scatteredness of their branches. The most important problem in transnational business is the reforms of the system and of policies and laws and regulations. |
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