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| Author: | Zhu, Jia |
| Title: | Systematic studies on enterprises opening up international market (original in Chinese) |
| Journal: | Contemporary Finance and Economics (c)
1993 : 9, p.47-51 |
| Index terms: | INTERNATIONAL MARKETING |
| Language: | chi |
| Abstract: | If enterprises want to open up the international market, they should possess the internal conditions like good enterprise quality, open operational ideas and strategy, coordinated internal system. In the meantime, a ripe domestic environment, and an analysis and under standing of international environment are needed, on basis of which enterprises may move towards enterprise-grouping gradually. To do this, they should work out a realistic operating and marketing development strategy. |
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