search query: @indexterm International marketing / total: 640
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Author: | Zhu, Gangti |
Title: | Corporate scale and international competition (original in Chinese) |
Journal: | International Trade Journal (c)
1994 : 2, p.25-29 |
Index terms: | COMPANIES BY SIZE COMPETITION INTERNATIONAL MARKETING CHINA |
Language: | chi |
Abstract: | In international trade, the competition advantages brought by the external economy of scale of the enterprise are more important than that brought by the internal economy of scale of it. Small enterprises can solve the problems of short resource supply, small internal economy of scale and risk faced in international market by participating international market competition on the basis of vertical and professional cooperation in their business field. To make small enterprises internationalized , the key are the correct strategy of development and the correct strategy of competition. |
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