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| Author: | Fuchs, W. A. |
| Title: | Pro und Contra standardisierter transkultureller Werbung |
| Journal: | Markenartikel
1995 : VOL. 57:9, p. 432-435 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY STANDARDS |
| Language: | ger |
| Abstract: |
SCIMA