search query: @indexterm International marketing / total: 640
reference: 196 / 640
| Author: | Fu, Zhengluo |
| Title: | An analysis of China's practicing the strategy of market pluralization (original in Chinese) |
| Journal: | Intertrade (c)
1995 : 6, p. 6-8 |
| Index terms: | INTERNATIONAL MARKETING EXPORT MARKETING CHINA STRATEGIC MANAGEMENT |
| Language: | chi |
| Abstract: | In 1991, China began to put forward the strategy of market pluralization and has implemented it since then. It has made some valuable exploration in adjusting the layout and structure of market. However, China's export market is still too concentrative and there are many market with quite potential China has not entered. So this paper thinks that the goal of China's strategy of market pluralization is to form a reasonable market pattern with the Asia and pacific market as the key point, supported by the peripheral markets and the advanced countries's markets and developing countries' markets distributed evenly. |
SCIMA