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| Author: | Yang, Delin |
| Title: | Growth of Legend Group Co. and internationalized management (original in Chinese) |
| Journal: | China Industrial Economy (c)
1996 : 3, p.49-56 |
| Index terms: | CONGLOMERATE COMPANIES INTERNATIONAL MARKETING MULTINATIONAL COMPANIES STRATEGIC MANAGEMENT |
| Language: | chi |
| Abstract: | Legend Group's market tactics of accumulating capital by technical service and making break through by developing Chinese cards in its early days became a success. During the period of speedy development, the company also succeeded in adopting the tactics of facilitating internationalized management by means of industrialization In the latter half of 1994, the Group reach maturity, characterized by gradual diversification of products, creation and retaining of name brands, stable development, increase of profits and increasing perfect management. |
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