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| Author: | Margolis, B. |
| Title: | El marketing directo: un reto mundial |
| Journal: | Harvard-Deusto Marketing & Ventas
1996 : NOV-DIC, 17,p.36-39 |
| Index terms: | ADVERTISING MARKETING STRATEGY DIRECT SELLING INTERNATIONAL MARKETING |
| Language: | spa |
| Abstract: |
SCIMA