search query: @indexterm International marketing / total: 640
reference: 172 / 640
| Author: | Wu, Qinxue |
| Title: | Ten major factors restricting the Chinese enterprises' choosing the entrance mode of overseas direct investment (original in Chinese) |
| Journal: | Modern Economic Science (c)
1996 : 4, p.18-21,10 |
| Index terms: | MULTINATIONAL COMPANIES FOREIGN INVESTMENT INTERNATIONAL MARKETING CHINA |
| Language: | chi |
| Abstract: | The ten major factors restricting the Chinese enterprises' choosing the entrance mode of overseas direct investment are 1. the technological level, 2. the life cycle of products and diversification of business, 3. the strategy of products and enterprises' growth rate, 4. the expenses of trade marks and advertisement, 5. the fixed cost of overseas investment, 6. the experiences in international business, 7. the differences in social culture between motherland and host countries, 8. the level of host countries' control and industrialization, 9. the relative negotiation position of international enterprises and host countries, 10. the growth rates of motherland's and host countries' markets. |
SCIMA