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Author: | Astous, Alain d' Ahmed, Saludin Almeida, Cyrille d' |
Title: | Conception multidimensionnelle du pays d'origine : une etude en Afrique |
Journal: | Gestion 2000
1996 : SEP, VOL 12:5, p. 13-30 |
Index terms: | INTERNATIONAL MARKETING CONSUMER GOODS PRODUCT DESIGN CONSUMER SATISFACTION AFRICA |
Language: | fre |
Abstract: |
SCIMA