search query: @indexterm International marketing / total: 640
reference: 168 / 640
Author: | Schnauffer, R. |
Title: | Mässig informiert: Internationale Kommunikationspolitik im Maschinenbau. |
Journal: | Absatzwirtschaft
1996 : SEP, p. 132, 134, 136, 138, 140 |
Index terms: | INTERNATIONAL MARKETING ADVERTISING SALES PROMOTION PUBLIC RELATIONS COMMUNICATION MACHINE TOOLS INDUSTRY |
Language: | ger |
Abstract: |
SCIMA