search query: @indexterm International marketing / total: 640
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| Author: | Schnauffer, R. |
| Title: | Mässig informiert: Internationale Kommunikationspolitik im Maschinenbau. |
| Journal: | Absatzwirtschaft
1996 : SEP, p. 132, 134, 136, 138, 140 |
| Index terms: | INTERNATIONAL MARKETING ADVERTISING SALES PROMOTION PUBLIC RELATIONS COMMUNICATION MACHINE TOOLS INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA