search query: @indexterm International marketing / total: 640
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Author: | Aguirre, M.S. |
Title: | La politica de producto en la estrategia de marketing internacional |
Journal: | Alta Direccion
1996 : NOV-DIC, 190,p.437-448 |
Index terms: | PRODUCT POLICY INTERNATIONAL MARKETING |
Language: | spa |
Abstract: |
SCIMA