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Author:Yang, Zhengwei
Title:Analysis of and recommendations about China's export of foreign trade (original in Chinese)
Journal:International Trade Journal (c)
1996 : 10, p.35-39
Index terms:EXPORTS
CHINA
INTERNATIONAL MARKETING
Language:chi
Abstract:Main problems facing foreign trade export this year lie in plummet of general trading difficulties in export of state owned enterprises especially specialized foreign trade firms, decline of export of traditional products. It is suggested that efforts be made to give equal weight to domestic and overseas markets, achieve a balance of exports and regional trade, focus on profits, carry out strategies of winning victories through quality and diversification of markets; boost transformation of management mechanisms of foreign trade enterprises, make use of large-businesses and combine domestic trade with foreign trade, research with production and trade.
SCIMA record nr: 156677
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