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| Author: | Poon, S. Jevons, C. |
| Title: | Internet-enabled international marketing: A small business network perspective |
| Journal: | Journal of Marketing Management
1997 : JAN/FEB/APR, VOL. 13:1/3, p. 29-41 |
| Index terms: | INTERNATIONAL MARKETING INTERNET SMALL BUSINESS NETWORKS |
| Language: | eng |
| Abstract: | This study discusses the importance of Internet for small business international marketing, and explores how small business network exchange can be initiated and supported using Internet. The different kinds of inter-organizational relationships existing within small business network, are considered, when exploring strategies for carrying out marketing activities in the Internet. Marketing seems to be only one element of how small business networks can gain strategic advantage in the Internet.The big issue is to make use of the Internet to construct inter-organization systems to strengthen and maintain information linkages within small business networks. |
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