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| Author: | Allen, D. B. Young, M. |
| Title: | Globalizing the Executive MBA Program: Linking Class and Field Experience |
| Journal: | Journal of Teaching in International Business
1997 : Vol. 9:2, p. 49-68 |
| Index terms: | MANAGEMENT DEVELOPMENT MBA INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | The challenge of achieving international managerial development through integrative, active, learning experiences is addressed. A scripted sequence of events for Executive MBA students in a domestic setting is occupied with a carefully planned itierary of experimential learning opportunities abroad. Pedagogical and operational issues are discussed in detail sufficient for others to adopt and adapt the "learning web" described. Responses of participants over the three years the program has been used and refined in the People's Republic of China validate the approach as a powerful learning experience. |
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