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| Author: | Lampert, S. I. Jaffe, E. D. |
| Title: | A dynamic approach to country-of-origin effect |
| Journal: | European Journal of Marketing
1998 : VOL. 32:1-2, p. 61-78 |
| Index terms: | MARKETING MANAGEMENT INTERNATIONAL MARKETING INTERNATIONALIZATION MULTINATIONAL COMPANIES |
| Language: | eng |
| Abstract: | Most studies of the effect of country-of-origin on consumer evaluation of products base on static models, even though it is recognized that country image changes over time. The purpose of the paper is to suggest a normative model of country-of-origin as a dynamic process. |
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