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| Author: | Nancarrow, C. Wright, L.T. Page, J. |
| Title: | A study in international marketing: the development of a consumer database marketing capability |
| Journal: | Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 625-636 |
| Index terms: | INTERNATIONAL MARKETING DIRECT SELLING MARKETING INFORMATION |
| Language: | eng |
| Abstract: |
SCIMA