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| Author: | Bühlbecker, H. Drosten, M. |
| Title: | Wieviel Power hat stilles Marketing? *HENRY LAMBERTZ |
| Journal: | Absatzwirtschaft
1998 : NOV, p. 24-26, 28 |
| Index terms: | BRANDS MARKETING STRATEGY INTERNATIONAL MARKETING PUBLIC RELATIONS CONFECTIONERY INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA