search query: @indexterm International marketing / total: 640
reference: 105 / 640
| Author: | He, Jianmin |
| Title: | On the new strategic business planning of China's foreign trade enterprises (original in Chinese) |
| Journal: | International Trade Journal (c)
1998 : 4, p.16-21 |
| Index terms: | TRADING COMPANIES INTERNATIONAL MARKETING EXPORTS CHINA |
| Language: | chn |
| Abstract: | The option of market penetration strategy requires foreign trade enterprises to encourage the existing customers to buy more products and attract customers who used to purchase competitors' products to buy their own products without changing the current export products. The option of market developing strategy aims at the entry of the current export products into a new customer market where such kinds of into a new customer market where such kinds of products have never been purchased before. The option of product development strategy means that enterprises advance ahead by providing new complementary products and services to clients who purchase their present products. The option of pluralistic development strategy should avoid entering a unrelated industry blindly. |
SCIMA