search query: @indexterm International marketing / total: 640
reference: 93 / 640
Author: | Recio Menendez, M. Ortega Martinez, E. |
Title: | Politica de comunicacion y marketing internacional. |
Journal: | Harvard-Deusto Business Review
1999 : JAN-FEB, 88, p. 56-69 |
Index terms: | INTERNATIONAL MARKETING COMMUNICATION ADVERTISING EXHIBITIONS |
Language: | spa |
Abstract: |
SCIMA