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| Author: | Scheuch, F. |
| Title: | Sectoral Marketing Decisions as a Field of Research. |
| Journal: | Markt
1998 : VOL. 37:2, p. 59-67 |
| Index terms: | MARKETING RESEARCH SECTORAL MODELS DECISION MAKING INTERNATIONAL MARKETING SERVICE MARKETING CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA