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| Author: | Lee, D. Sirgy, J. |
| Title: | The effect of moral philosophy and ethnocentrism on quality-of-life orientation in international marketing: a cross-cultural comparison |
| Journal: | Journal of Business Ethics
1999 : JAN 1, VOL. 18:1, p. 73-89 |
| Index terms: | BUSINESS ETHICS INTERNATIONAL MARKETING QUALITY OF LIFE |
| Language: | eng |
| Abstract: | This paper examines the effects of moral philosophy and ethnocentrism on the quality of life orientation in international marketing. It also provides a cross-cultural comparison of ethical values between Koreans and Americans. International quality-of-life (IQOL) orientation refers to marketers' disposition to make decisions to enhance the well-being of consumers in foreign markets while preserving the well-being of other stakeholders. |
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