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| Author: | Ling, Yie |
| Title: | It is impossible to overstep development stage: strategic adjustment in transnational operation of Chinese enterprises (original in Chinese) |
| Journal: | Intertrade (c)
1998 : 9, p.28-30 |
| Index terms: | MULTINATIONAL COMPANIES INTERNATIONAL MARKETING CHINA |
| Language: | chn |
| Abstract: | Transnational operating activities of Chinese enterprises should be linked up with the economic development stage of the nation and shouldn't go beyond the stage. Multinationals of industrial type should concentrate on resource development and start to transit to deep processing of resources. Multinationals of financial type should focus on offering high-level management and high-quality services. Meanwhile, they should develop non-bank financial services. Multinationals of comprehensive commercial society type should develop towards the integrational operation of both domestic and foreign trade, transit trade and industrial fields relating to trade and improve their capacity of comprehensive competition. Multinationals of service type should attach importance to strengthening of management so as to transform service industry to chain stores and network |
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