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| Author: | Shi, Gaohong |
| Title: | Product strategy for Chinese enterprises' international marketing in the era of knowledge economy (original in Chinese) |
| Journal: | Economic Reform (c)
1999 : 1, p.45-48 |
| Index terms: | INTERNATIONAL MARKETING CHINA |
| Language: | chn |
| Abstract: | In the era of knowledge economy, we have to break through the old idea of earning foreign exchange through export and raise export to the height of the strategy for national economic development. At present, export enterprises which produce low technology products have to undertake the following strategic adjustments: carrying out competition on the basis of design, function and quality; attaching great importance to the automation of production process; approaching market and customers is of great importance for low technology industries. The strength of Chinese enterprises is rather weak. In order to implement innovation of high and new technology, "following up" strategy has to be adopted, namely learning developed countries' advanced technologies by purchasing patents or setting up joint ventures. |
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