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| Author: | Hyder, A. Ghauri, P. |
| Title: | Managing international joint venture relationships: a longitudinal perspective |
| Journal: | Industrial Marketing Management
2000 : MAY, VOL. 29:3, p. 205-218 |
| Index terms: | INDUSTRIAL MARKETING INTERNATIONAL MARKETING SWEDEN |
| Language: | eng |
| Abstract: | The purpose of the study is to describe and analyze the formation and development of international joint venture processes and relationships between the partners over time. Moreover, the study analyzes how far foreign partners have been successful in developing new contacts and in expanding their activities in local markets. The authors have carried out two case studies on joint ventures between Swedish and Indian partners. |
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