search query: @indexterm International marketing / total: 640
reference: 78 / 640
| Author: | Gorchels, L. Jambulingam, T. Aurand, T. W. |
| Title: | International marketing managers: a comparison of Japanese, German, and U.S. perceptions |
| Journal: | Journal of international marketing
1999 : VOL. 7:1, p. 97-105 |
| Index terms: | International marketing Country comparisons Japan Germany USA |
| Language: | eng |
| Abstract: | In this study U.S., Japanese, and Germanexecutives were asked whether firms should depend on existing domestic personnel to grow their business and what skills sets are important to the success of domestically based international marketing managers and firms. Japanese and German executives preferred local (host-country) talent, where - as U.S. executives believed that domestic marketing resources were at least as significant. |
SCIMA