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| Author: | Chrzan, K. Golovashkina, N. |
| Title: | An empirical test of six stated importance measures |
| Journal: | International Journal of Market Research
2006 : VOL. 48:6, p. 717-740 |
| Index terms: | marketing research marketing advertising Internet consumer behaviour consumer satisfaction service |
| Language: | eng |
| Abstract: | In this paper, it is reported on a web-based commercial customer satisfaction study incl. 1284 respondents. The study measured stated attribute importance using six different methods. Statistical analyses were used to evaluate these 6 methods in terms of a. the time taken to administer, b. their ability in providing discriminating measures and c. their predictive validity. Clear winners and losers are revealed through analyses. |
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