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| Author: | Smith, B. |
| Title: | Who shall lead us? How cultural values and ethical ideologies guide young marketers' evaluations of the transformational manager-leader |
| Journal: | Journal of Business Ethics
2011 : JUN, VOL. 100:4, p. 633-645 |
| Index terms: | marketing research consumer behaviour sampling risk aversion decision making leadership culture |
| Language: | eng |
| Abstract: | The young marketers of today move from schools into the workforce with numerous career options in sales, advertising, and general marketing after graduation. Additionally to their discipline-specific knowledge of market research, consumer behavior, and marketing communications, they bring along their own variety of personal values and ideologies, influencing the ways they engage the people, personalities, and priorities of the business organization. As new generations of young professionals come into the publicly scrutinized fields of sales and marketing, it is expected that they make morally grounded decisions possibly informed by these values and ideologies. This article frames this state of affairs by studying the inquiry 'Who Shall Lead Us?' whereby young marketers assess the fitness of a leadership climate where they would potentially work. Here, individual cultural values and ethical ideologies are posited to affect assessments of transformational leadership. |
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