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| Author: | Miles, R. Coleman, H. Creed, D. |
| Title: | Keys to success in corporate redesighn |
| Journal: | California Management Review
1995 : SPRING, VOL. 37:3, p. 128-145 |
| Index terms: | SUCCESS COMPANIES DESIGN MANAGEMENT |
| Language: | eng |
| Abstract: | Why have some U.S. firms succeeded in redesigning themselves to meet competitive demands while others have not? Successful firms meet three key requirements for effective redesign: a commitment to total redesign as an economic "must", not simply an "ought;" a clear strategic vision supported by the structure and process changes necessary to achieve it; and a managerial philosophy that fits the chosen strategy and structure. |
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