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| Author: | Collins, J. C. Porras, J. I. |
| Title: | Building a visionary company (Unternehmensziel, Führungsmodell) |
| Journal: | California Management Review
1995 : WINTER, VOL. 37:2, p. 80-100 |
| Index terms: | |
| Freeterms: | UNTERNEHMENSSTRATEGIE |
| Language: | eng |
| Abstract: | What distinguishes visionary companies? How can they be created? Contrary to much conventional wisdom, visionary companies do not require a high profile, charismatic leader, nor are they dependent on a great idea or fabulous initial product. A visionary company is best understood as a particular kind of organization, one which builds in a unique and distinctive vision that is capable of enduring changes in leadership as well as market conditions. In short, building a visionary company is like building a clock, rather than simply telling time. |
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