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| Author: | Hu, Y. S. |
| Title: | The international transferability of the firm's advantages |
| Journal: | California Management Review
1995 : SUMMER, VOL. 37:4, p. 73-88 |
| Index terms: | |
| Freeterms: | KONKURRENZ, MULTINATIONALE UNTERNEHMEN, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Language: | eng |
| Abstract: | The international transfer of advantages is a necessary condition for successful international operations. Because of the difference between advantages relative to home competitors and advantages relative to foreign competitors, the source of the advantage transferred abroad need not be something unique to the firm. Rather, it can be a factor or characteristic shared by the industry or nation, or it can be a non-distinctive asset or skill. Understanding the concept of transferability of advantages is useful in building bridges between strategic management and international business. |
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